01The story
One script runs through everything. Get this right and every surface writes itself.
The controlling idea
Press play on endless summer.
Everything here runs on one throughline: the listener is the hero, Future Tropical is the guide.
"The summer feeling always fades. Future Tropical brings it straight back — press play, and it's golden hour again."
The guide earns trust through empathy + competency, and every line stays clear because if you confuse, you lose.
1Character
A listener chasing the golden-hour feeling on a grey Tuesday.
2Problem
Playlists are cheesy or cold; the summer's slipping; joy feels like a guilty pleasure.
3Guide
FT gets it — "we take fun seriously" — plus Sam Feldt / Heartfeldt competency.
4Plan
Press play → follow the imprint → feel the endless summer.
5Call to action
Direct: "hear it first." Transitional: "get the summer drop."
6Avoid failure
Another grey week, the same tired queue, summer happening to other people.
7Success
Golden hour on demand. Light, warm, alive — fun without the cheese.
Homepage want + success
Cover success + title
Flyer plan + CTA
Canvas success, no text
02A Heartfeldt imprint
One focused room inside the Heartfeldt house, with its own strict entry test.
Why a sub-imprint
Heartfeldt is the broad umbrella — label, publishing, radio, events, foundation. Future Tropical is one focused room inside it, running on the parent's infrastructure and wearing the Heartfeldt lockup + Sun Yellow pill as its endorsement.
How it differs
Heartfeldt is broad and yellow; FT is narrow and strict — progressive tropical house only, with its own fire/night/cream release palette, all-Unbounded type, and one idea: press play on endless summer.
The subset rule. Everything Future Tropical is, is also Heartfeldt — but not everything Heartfeldt releases is Future Tropical. Heartfeldt freely puts out tracks that don't meet FT's strict brand + genre rules; those release on Heartfeldt or another imprint, never under the FT badge.
The 10-point test — all must pass
- Tempo~115–130 BPM, tropical/progressive pocket.
- Warm, organic texturesnot cold saw-lead EDM.
- Feel-good, major-key arcnever dark or aggressive.
- Daytime / golden-hour energynot warehouse peak-time.
- Festival hook that stays breezyno novelty or air-horn clichés.
- Vocal-forward / strong toplinesong-first, human, warm.
- Radio- & playlist-readypremium, clean; a ≤ ~3:30 edit exists.
- Sam Feldt's curatorial co-signhis release or an artist he's A&R'd in.
- Meets the FT visual conventionlockup + pill, golden-hour grade, Unbounded title.
- Ladders to the controlling ideaone line on how it presses play on endless summer.
Heartfeldt × Future Tropical
A natural sister brand, built the way Heartfeldt builds its Foundation pillar: it inherits the whole backbone and flexes only its accent world.
The parent · umbrella
The whole house — label, publishing, radio, events, foundation. Broad feel-good dance, one signature yellow, the Monument wordmark.
Records · Publishing · Radio · Events · Foundation
The imprint · one genre
FUTURE TROPICAL
One room, done strictly — progressive tropical house only, its own fire/night/cream palette, all-Unbounded type, one idea.
Curated · Strict · Single-minded
Shared DNA — inherited
Real Heartfeldt logo assets · signature yellow #F6E911 · rounded-terminal radii · fast no-bounce motion · warm feel-good voice · full-bleed sunny imagery · pill + 24px card shapes.
FT's only flex
The fire/night/cream release palette, and the "endless summer" idea. Nothing else diverges — exactly like Foundation flexes only teal.